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    Culture New Arts Research Monitor Focuses on Audience Attendance and...

    New Arts Research Monitor Focuses on Audience Attendance and COVID-19 — BC Alliance for Arts + Culture


    Entertainment Barometer: Segmentation of entertainment consumers in Quebec in times of COVID-19
    Edition 3, July 2020
    Habo and, July 2020

    Conducted between June 16 and 30, this survey reached a total of 1,009 Quebec residents 18 years or older who had purchased tickets from for “shows, festivals and events across Quebec” during the past 3 years. The researchers created five consumer segments based the behaviours and attitudes of respondents, including their “relationship to entertainment, level of concern about COVID-19, personality, etc.” A profile of each segment is provided in the report.

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