Entertainment Barometer: Segmentation of entertainment consumers in Quebec in times of COVID-19
Edition 3, July 2020
Habo and Lepointdevente.com, July 2020
Conducted between June 16 and 30, this survey reached a total of 1,009 Quebec residents 18 years or older who had purchased tickets from Lepointdevente.com for “shows, festivals and events across Quebec” during the past 3 years. The researchers created five consumer segments based the behaviours and attitudes of respondents, including their “relationship to entertainment, level of concern about COVID-19, personality, etc.” A profile of each segment is provided in the report.