Releasing music frequently is becoming increasingly important in the age of streaming. Since there is so much music being released every day, artists who spend years between releases run the risk of being forgotten. As listeners have an immense amount of music in their hands, people are less likely to wait for albums for a few years. The attention spans have shortened and it might take a lot of work to kickstart your social and online presence after being gone for a while. So, it is a much better strategy to release music in smaller packages and more often. In this post, I’ll talk about 4 reasons why you should release new music more frequently.
1. New music keeps fans engaged
Releasing music more often keeps fans engaged. This is not to say that you should be releasing a new single every month. However, if possible, it would be great to release a new single at least once every three to four months.
Fans love getting new music, especially if you don’t have a lot of music out yet. It’s great to show your listeners that you’re making new music and creating new songs. People talk about you more. You get more social media traffic. It increases your chance of getting press. So, in order to create engagement and to get the conversation going, you should put out a new single at least once every quarter.
2. More frequent releases increase chances of playlist placements
With every release, you increase your chances of getting placed in large playlists. This is one of the greatest advantages of releasing a new single every few months. Larger playlists, such as editorial or algorithmic playlists largely depend on having good data. This is especially true in the first week of the release. Good data, in addition to having your songs streamed a lot, means also having a lot of listeners ‘liking’ your songs, adding your songs on their playlists, not skipping your songs, and just listening to your songs more.
As you release music more frequently, you might get placed into more playlists and gain more listeners. This is because when you release new music, your followers are notified by the streaming platforms. New releases also get into algorithmic playlists, showcasing new music released that week. These playlists are reserved for one song per artist. So, if you release an album, only one song will be placed in this playlist.
This means if you take two years to release an album, you will get one playlist placement in two years. However, if you release a new song each quarter, that means you will get four playlist placements per year! Thus, it’s safe to say that frequent releases increase your chances of playlist placements as they lead to better data.
3. Frequent releases allow flexibility in experimenting with new styles
Frequent music releases are mostly in the form of singles and perhaps EPs. These are great for experimenting with new genres and testing the waters with new styles. For this reason, an artist can easily justify a single song release outside of their genre.
With streaming data, you can see how many people listened to your new song, what age group they belong to, where they live, and all sorts of useful demographic information. Ultimately, getting streaming data about your new release will help you better analyze if this new sound is resonating with your fans or not. Based on this, you will have a better idea of which styles you should be working on going forward.
4. Get more listeners to follow your profile, so they will be notified when you upload a new track
A very exciting feature on most streaming platforms is that they notify users when their favorite band releases new music. This means that when you get your listeners to follow you, they will be notified when you release new music. This takes us to the first point, which is creating engagement. The more music you release, the more your listeners will be notified. And those listeners will listen to your new music in the first week giving you a better chance of getting placed into playlists. So, getting more followers to follow you leads to great numbers. The more people who listen and follow your music, the better chance you have of increasing your success.
There are many more advantages of releasing music often, especially in the context of live music. However, for the time being, it is a good idea to focus on creating a large audience base, improving your streaming data, and making sure fans are aware of your already existing catalog, while making new additions every quarter.