On January 26, the global apparel brand unveiled its “Change is a Team Sport” campaign to launch its latest Adidas Originals Superstar.
In the clip, skateboarder Jenn Soto makes her way down the hallways of a make-believe school filled with star artists, designers, and athletes who are all Adidas ambassadors.
Along with BLACKPINK and Jackson, other global game-changers in the campaign include: popular gamer Ninja; comedian Kerwin Frost; artist Pharrell Williams; American actress Yara Shadhidi; Brazilian singer Anitta; skateboarders Jenn Soto, Mariah Duran, Mark Gonzales, Blondey, and Tyshawn Jones; professional basketball player Liz Cambage; Manchester United midfielder Paul Pogba; Japanese fashion designer Nigo; American actor Christopher Severn; American actress Mette Towley; basketball player Tracy McGrady; fashion designer Anna Isoniemi; and American actor Jonah Hill who directed the film.
Defining the word and meaning behind its iconic shoe, Adidas says the “Superstar stands for all who aren’t afraid to stand up for something.”
According to Billboard, the “Change is a Team Sport” film will be unveiled in its entirety during the Grammy Awards, which airs on January 26 at 8 p.m. ET on CBS. BTS will be performing at the ceremony with Lil Nas X, Billy Ray Cyrus, Diplo, Mason Ramsey, and more.
Check out the short film below:
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